Rodrigo Dias is an Assistant Professor of Marketing at the Leeds School of Business at the University of Colorado Boulder and Visiting Scholar at the Federal Reserve Bank of Philadelphia Consumer Finance Institute.
Rodrigo studies questions at the intersection of psychology and economics. His research examines how consumers think about money and prices, and how these perceptions shape their preferences, choices, and well-being. His work tackles substantively important marketing phenomena while contributing to theory and practice. Most of his ongoing research investigates how consumers experience financial constraints, respond to inflation, and form beliefs that shape consumption decisions. He studies these topics using experiments, surveys, longitudinal data, and psychometrics.